
The move “is high up on the radars of people in this industry,” said Jillian Bateman, chief development officer of the Electronic Security Association, a national trade group. “Amazon is absolutely a disrupter, so we’re very closely monitoring what they’re doing,” Bateman said. “It will be interesting to see if people trust Amazon with their home security. ”Some think traditional security companies should be concerned. “The difference is their reach,” Chris Johnson, president of the Direct to Consumer Division of Brinks Home Security, said at a recent industry panel. “As much as we have seen of the SimpliSafe TV commercials, that reach is nothing compared to Amazon,” he said. “We need to figure out what our competitive advantage is, because the sky might actually be falling this time. ”As a company that
covers much of the lower 48 U. S. states—with the exception of parts of the Dakotas—Defenders is
likely to run up against Amazon sooner or later. Chris Ward, publisher for SDM, a trade publication that covers the electronic security industry, said it “has changed drastically in the last five years.
These arguments are no doubt going to continue for quite some time but in the meantime, it would not hurt for us to hear and closely examine both sides
before making up our minds.

In its arrangement with ADT, the latter gets all the monitoring revenue. A different modelDefenders is focused on its own goals, Boyce said, not fretting about the competition or changing landscape. The installation market is robust, Bateman said,
adding that “companies with really good reputations and great stories to tell like Defenders can really benefit from all the mass advertising done by some of the new entrants—DIY and traditional. … It raises the awareness of the entire security and
home automation industry. ”Boyce said he has four fundamental reasons for believing Defenders will continue to grow no matter the competitive landscape. Number one is that the company is hyper focused on its employees.